Hellmann’s sparks furious debate as it encourages fans to put mayonnaise in coffee
Hellmann’s took to Twitter to share a new recipe with its 37,000 followers, but fans were horrified when they were encouraged to mix mayonnaise into their coffee
Mayonnaise is one of those things that you either love or hate – there’s no middle ground.
The thick sauce made from oil, egg yolk and either vinegar or lemon juice can be added to cakes to make them moist, brushed onto toasted cheese sandwiches to make them crisp or simply used for dipping chips.
But the internet virtually gagged when American condiment brand Hellmann’s, best known for its Mayonnaise, urged its fans to put the eggy sauce in their coffee.
The company shared the controversial idea on Twitter where it said: “Mayo in your coffee. That’s it, that’s the tweet.”
In another tweet, Hellmann’s outlined the benefits of putting mayo in your coffee which they said include: “mayo in your coffee, and coffee in your mayo.”
Unsurprisingly, the thread racked up thousands of comments from people who were just not having it.
American singer, Dionne Warwick, was horrified by the idea and even went as far as blocking the Hellmann’s account.
Explaining why she did so, Dionne said it’s because “they want us to put mayonnaise in our coffee”, and she won’t tolerate it.
She wasn’t the only person to hate the idea, as one person said: “I love you intensely, Hellmann’s, but this tweet is pure violence.”
Another simply put: “Unfollowed and reported.”
A third commented: “The only off the wall use for mayo is for grilled cheese and searing steak. Just stop with this.”
“Sorry Hellmann’s social media person you’ve gone too far”, wrote someone else.
Not everyone was opposed to the idea as one person said: “I might actually drink coffee at that point.”
Despite all the backlash, the company did not back down as they further stated: “It wasn’t a typo, mayo in your coffee is called having a sophisticated palette.”
This comes after a video of a man making his coffee with mayonnaise went viral.
Will Levis, quarterback for the University of Kentucky, shared the odd video on TikTok where it got mixed reviews.
Hellmann’s paid tribute to the video on Twitter, where it said: “Wishing all the best to @will_levis today. Hope you’re starting gameday with a fresh cup of coffee.”